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November 28, 2015

Aston Martin – Bond’s Vehicle of Choice

Posted by:
Elevay Global

With the opening of Spectre, the latest in the Bond series, Aston Martin is back with a new sleek design. 2015 marks a 50 year partnership between Aston Martin and the Bond franchise. In Spectre, Bond drives a 2015 DB10, making this the 12th Bond film to feature an Aston Martin Sports car.

Where did it all begin? Aston Martin itself began as a two-man operation in London. The company, originally called ‘Bamford & Martin Ltd.’, was founded in 1913 by Robert Bamford and Lionel Martin. The name ‘Aston Martin’ didn’t come into existence until the next year when Lionel Martin had a successful run at the renowned motor racing venue in Buckinghamshire, England, called Aston Hill Climb.

Years later, Sean Connery was the first Bond to drive a silver Aston Martin in the 1964 Bond film Goldfinger. The iconic Bond car then appeared again in Thunderball, but this time it was enhanced with a rear facing water cannon and a jet pack in the trunk of the car. In the only film featuring George Lazenby as Bond, the Aston Martin featured was a green six cylinder DBS but this incarnation did not feature any gadgets aside from a mounting for a telescopic-sight rifle in the glove compartment.

Fast-forward to 1999, when Pierce Brosnan turned everything upside down by driving a BMW28 as Bond. Though BMW sales spiked after the release of the film, the Aston Martin soon returned as the official Bond car as Daniel Craig took over the role. As audiences struggled to understand this new blond Bond, the iconic sports car served as a reminder that no matter who plays Bond, the official car will always be Aston Martin.

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