Newsletter

Have Your Golf Balls Been X-Rayed?

Golf enthusiasts may be familiar with Titleist, an American company claiming to make the number one ball in the game. They often sponsor major golf tournaments, and pros like Tiger Woods and Padraig Harrington are reported to have played with the Titleist Pro V1x. What you may not realize, is that during production each Titleist ball undergoes an x-ray.

It all dates back to the founding of the company. Two men were playing a round of golf in 1932. Phil Young, owner of a precision molded rubber company, was golfing with his friend who happened to be head of the x-ray department at a local hospital. When Young inexplicably missed an easy putt, he blamed the ball (as one does). Calling his bluff, the friend took the ball to his hospital for an x-ray. Sure enough, the pair discovered that the core of the ball was indeed off centre. Inspired, Young went into business with a fellow MIT graduate in order to try and create the best performing and most uniform golf ball design in the world. The first ball launched in 1935 and even now, each ball undergoes an x-ray.

Today, golfers can partake in an assessment and selection process with Titleist. During this in-person assessment, one’s shots are evaluated to determine best fit. When a recommendation is made, one is able to play exclusively with the ball they’ve been fitted for in order to determine it is optimal. While one can read about the differences between the Pro V1 and the V1x, the key is that the V1 flies lower and spins less on iron and short game shots, while also feeling a bit lighter than the Pro V1x. The Titleist website promises that “when you play with a golf ball that is properly fit for your game, your shot execution will improve and you will shoot lower scores.”

No matter what your skill level, you can take comfort in the fact that your ball underwent an x-ray, just like the balls used at the highest level of golf today.

Post Tags - ,